Level 7 · North American Freight Logistics Professional

Level 7 — Freight Sales & Business Development

Prospecting, cold calls, email, qualification, quoting, negotiation, closing and account growth.

2 learners 3 hours Intermediate Morgan Reyes
10 video lessonsEnglish · हिन्दी · ਪੰਜਾਬੀ audio 33 flashcards 1 simulator Certificate
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Course introduction

Lecture audio
Slides and captions stay in English.
Chapters (5)

What you will learn

  • Build an ideal customer profile and prospect list
  • Make effective cold calls and write outreach emails
  • Qualify shippers and build quotes
  • Handle objections and close
  • Manage a pipeline and grow accounts

About this course

Freight is a relationship business. This level teaches a repeatable sales process for brokerages, dispatch services and carriers — from building a prospect list to winning and growing accounts — and lets you practise every step in the Shipper Sales CRM Simulator.

Skills you will practise

ProspectingCold callingEmail outreachQualificationQuotingNegotiationCRM discipline
Course content5 modules · 10 lessons · 5 quizzes · 2 assignments

The freight sales process and who to target.

  • The Freight Sales Process Preview 14 min
  • Ideal Customer Profiles and Prospecting 14 min
  • Quiz: Module check: Sales Foundations
Completion: Complete all 2 lessons and pass the module quiz (70%).

Calls and emails that earn conversations.

  • Cold Calling That Works 14 min
  • Email and LinkedIn Outreach 13 min
  • Quiz: Module check: Outreach
  • Assignment: Shipper Outreach Package
Completion: Complete all 2 lessons and pass the module quiz (70%).

Understanding the opportunity and pricing it.

  • Qualifying Shippers 14 min
  • Building and Presenting Quotes 14 min
  • Quiz: Module check: Qualification and Quoting
Completion: Complete all 2 lessons and pass the module quiz (70%).

Objections, negotiation, closing and keeping customers.

  • Handling Objections 13 min
  • Negotiation and Closing 13 min
  • Account Management and Retention 13 min
  • Quiz: Module check: Closing and Account Growth
Completion: Complete all 3 lessons and pass the module quiz (70%).

Pipeline management and follow-up.

  • Pipeline Management and Follow-Up 13 min
  • Quiz: Module check: CRM Discipline
  • Assignment: CRM Pipeline Simulation
Completion: Complete all 1 lessons and pass the module quiz (70%).

Simulators included

Shipper Sales CRM
Work a pipeline of fictional shippers: call, email, qualify, quote and close.
MR

Instructor: Morgan Reyes

Senior Dispatch & Brokerage Instructor

Fictional demo instructor profile. Morgan teaches dispatch, load evaluation and brokerage operations, with a focus on practical, numbers-driven decision making.

Common questions

Yes. Every video lesson has English, Hindi (हिन्दी) and Punjabi (ਪੰਜਾਬੀ) narration. Switch with one click — the video stays on the same slide. Slides, captions and the written lesson stay in English.

Courses are self-paced. Your progress, notes and video position are saved, so you can study in short sessions on any device.

Yes — complete the lessons and pass the required quizzes to receive a certificate of completion with a unique ID and QR code that anyone can verify online.

No. The course builds knowledge and practical skills. It does not grant FMCSA or broker authority, customs authorization, a government certification or a professional licence.

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$179.00
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  • 5 modules, 10 lessons
  • 3 hours of training
  • 5 quizzes · 2 assignments
  • Verifiable certificate of completion
  • Learn on desktop, tablet or mobile
Requirements
  • No prior freight experience required
Prerequisites: Level 3 — Freight Brokerage Specialist
$179.00
Level 7 — Freight Sales & Business Development
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